Any website on the internet vies to be the top ranked page in the search results. Generally, one rarely goes beyond the first two pages while searching using a search engine. Thus any website that is beyond the fourth or fifth page rarely ever gets visited which ultimately reduces popularity. It is here that an SEO campaign comes in use. One of the cornerstones of any SEO campaign is Keyword research. This aspect determines whether an SEO campaign is successful or not.
Fortunately there are some great keyword research tools out there, few of which have been designed by Google itself to help out webmasters, SEO firms and other search advertisers. Here are some of the popular SEO tools from search engine creators Google to help the SEO campaign.
Google AdWords Keyword Tool
Perhaps one of the most powerful SEO tools and maybe most popular as well this keyword research tool is used by many SEO firms and webmasters. It had been designed initially for PPC advertisers but it turned out to be just as useful for SEO based research. The tool generates many unique keyword suggestions based on seed keywords input by the users.
Google search based keyword tool
Google search based keyword tool works very similarly to AdWords keyword tool however the keyword suggestions are not exactly the same. It is a wiser decision to employ this tool along with Google AdWords keyword tool to get the best results. Keyword suggestions that are generated by SBKT are sorted into different categories allowing faster managing and classifying of the keyword lists.
This SEO tool is not a new tool which aids in keyword research but is rather a sophisticated search function. It is still a great tool to look for new keywords. When you try searching for something on Google one gets a list of relates searches as well at the end of the search results. Select a suitable keyword and use the Google AdWords keyword tool to search volumes for those keyword suggestions. There are many keywords that could drive heavy traffic towards your website.
One of the most effective yet simple keyword research tools is the Google suggest tool. It gives a pretty decent insight into which words or phrases are typically searched for. If you have ever used Google you will notice that often before you complete your search phrase, Google starts guessing what you could be searching for and lists them under the search bar.
Using the right SEO tools effectively could help boost the website’s ranking and make your website more popular. Using it properly will give you an extra edge among competitors if you own a business website.